Case study · Residential · West Bengal

224 flats, each one open on a buyer's phone.

A residential developer on NH-19 was selling three towers that didn't exist yet. We turned their drawings into a 3D walkthrough their sales team sends as a link.

Open render Watch the film

Towers: 3
Floors: G+13
Flats: 224
Layouts: 23

The brief

Let buyers choose a flat with confidence, without visiting a site that's still an empty plot.

Buyers were being shown one aerial picture and a printed plan. The developer wanted every buyer to see their own flat, its view and its light, before the first visit.

01

No 3D files, no drone

We had sanction drawings and a printed area table. Nothing else. Every wall came from the drawings, and every aerial was rendered from the model, with no drone over the site.

02

224 flats, 23 layouts

Each flat had to be exact: built-up and carpet area, the door's facing, the view from its windows.

03

Phones in a tier-2 city

Most buyers open links on a mid-range Android over 4G. It had to load fast and stay smooth there.

04

Rooms that look real

Buyers judge the interiors hardest. Every room is rendered with real light.

Inside the walkthrough

Every room, every view, every flat. On the buyer's phone.

A furnished living room in the walkthrough, with room tabs and an enquire button — Fig. 01
Every room, rendered
Buyers step from room to room with the tabs below, or switch to a 360° view and look around.

The whole-flat plan view with each room labelled — Fig. 02
The whole flat, from the drawings
The plan comes straight from the CAD. Tap a room on the plan and you're standing in it.

The balcony render with the view from the sixth floor — Fig. 03
The view they're buying
The balcony looks out at the height and in the direction it really will, at the hour the buyer picks.

The real sun, at any hour

The model sits at the site's own latitude, turned to true north. Buyers pick the hour; the shadows fall where they will.

The three towers in the morning sun — 10:00

The towers at dusk, the first windows lit — 18:00

The towers at night, every floor lit — 20:00

How it came together

From a drawing set to a link on WhatsApp.

01
Read the drawings
Every tower, floor and flat traced from the sanction set and checked against the area table.
02
Build the site
The towers, landscape and highway in 3D, set at the site's own latitude so the sun is right.
03
Render the rooms
Furnished interiors for each flat type, lit by the afternoon sun.
04
Share the link
One link for the sales team to send on WhatsApp, and a showroom mode for the site office.

From the same model

And the brochure came free with it.

Once the building exists in 3D, every picture marketing needs is a camera angle away: print renders, flat cutaways, amenity shots and 360° rooms.

Brochure page: homes with room to breathe — **A 36-page brochure**Screen and print, every picture from the model.

Brochure page: the project at a glance — **A 36-page brochure**Screen and print, every picture from the model.

Furnished isometric cutaway of a flat — **A cutaway of every layout**All 23 flat types, furnished.

Rendered pool deck between the towers — **Amenity renders**Pool, courts, clubhouse and gardens, ready for print.

Isometric cutaway of the clubhouse — **The clubhouse, opened up**Gym, hall and games room, as they'll be built.

The same model can also

Built once, put to work two more ways.

01Commercial unitsLease the shops and sell the screens before they are built.Tenants walk their shop fitted out, with its frontage and its neighbours. Brands see their own campaign on your screens. The ground-floor retail sells alongside the flats.→02Renders and filmsEvery brochure, hoarding and ad from the same model.Day, dusk and night stills, interiors and a sales film, all from the model you already have. New views come from the same model, with no fresh shoot and no drone footage.→

224 flats, each one open on a buyer's phone.

Made from the 3D model, before the first brick was laid.

Let buyers choose a flat with confidence, without visiting a site that's still an empty plot.

No 3D files, no drone

224 flats, 23 layouts

Phones in a tier-2 city

Rooms that look real

Every room, every view, every flat. On the buyer's phone.

Every room, rendered

The whole flat, from the drawings

The view they're buying

The real sun, at any hour

From a drawing set to a link on WhatsApp.

Read the drawings

Build the site

Render the rooms

Share the link

And the brochure came free with it.

Built once, put to work two more ways.

Want this for your project?

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